HOCHTIEF AG thinks highly of celum IMAGINE

Digital Asset Management for Sales, Marketing and Communications

Customer: HOCHTIEF Construction AG

Customer Requirements

After several years of an in-house development of HOCHTIEFS own “mmdb”, the existing system has been replaced by celum IMAGINE in 2007. Actually the implementation of celum IMAGINE took the existing multi media database to the next level: mmdb 2.0.
For HOCHTIEF the benefit of a Digital Asset Management system lies in its support for sales, marketing and communication activities through a state-of-the-art, expandable and central object database. Comfortable search functions as in Google for images and documents in a central, continuously updated database, direct access to mmdb from all MS Office tools, the service informing about newly added data (subscription function) and the user-friendly, intuition-based surface were other key criteria.

Goals

Capacity: more than 36.000 Files (pics, videos, Microsoft Powerpoint-Presentations, Microsoft Word- und PDF-Documents
User: more than 18.000 Online User
Internal access: http NTLM for 18.246 User; single sign-on for about 9.000 User
External Access: https für alle Benutzer und bis zu 40 externen Partnern
Add-ons: PhotoshopConnect, InDesignConnect, OfficeConnect
Availability in countries: Germany, Austria, UK, Ireland, Hungary, Russia, Greece, India and Australia

Solution

The implementation of celum IMAGINE at HOCHTIEF AG took eight months starting in February 2007. With the first two months both software and hardware were installed and configured. Existing data needed to be integrated into the newly prepared materials.
In April 2007 the software / hardware combination was tested and special customizing activities were conducted. From May 2007 onwards existing contents were complemented with new and historic material. Additionally a video service was set up. In September 2007 the system went live. OfficeConnect, that is mainly used for Powerpoint management, was rolled out to 9.000 users in just 3 days.

Christopher D. J. Butterfield considers this switch to a generally established standard software, “the best thing to do. Its impact on how to use, work on, share and provide images, documents, presentations, audio and video files was huge. Its simplicity, intuition-based surface and open interfaces promote the international know-how transfer in a corporate network”. HOCHTIEF is set for the future with a reliable partner: celum.

Resulting Benefits

direct access to mmdb from all MS Office tools, the service informing about newly added data and the user-friendly, intuition-based surface
celum IMAGINE offered possibilities to avoid redundant data piles by it’s central filing of originals for multiple purposes of use, such as presentations, web downloads and pre-press
Superfluous e-mail attachments were avoided as just the links to individual compilations of objects and web galleries were inserted into e-mails