• Only a few photos stored in the DAM are free to use for all regional organizations. This implies that the regional organizations have to place orders for most of the photos. Therefore the current celum IMAGINE Digital Asset Management System had to be extended by an Order management system operating in the background. Until the implementation of celum IMAGINE this entire process was managed by hand.
• When regional organizations purchase images, the rights of the photos are transferred for two years to the organization. The price of the photos varies from country to country and is calculated automatically by the system according to predefined conversion indexes for each country based upon pricing information for
  France.

Within celum IMAGINE administrators can constantly generate reports of orders placed and/or downloads performed on the server. These reports include information such as order names and dates, prices of photos ordered, lists of charged, free and already purchased photos, file names and IDs of the photos purchased and downloaded, download date and hour, IP address.

By implementing this reporting mechanism, L’Oréal Profesionnel’s headquarter in Paris was able to
reduce the risk of illegal usages of copyrighted materials by regional organizations that lead to extremely expensive copyright infringements when sued. Nonetheless the distribution and usage of photos requires still some control, as countries are not allowed to share photos between them.

• Distribution of materials within 54 countries
• Reported who uses which pic for how long
• Automation of Datatransfer and the billing process
• Reduction of copyright infringements
• Cost Savings for postal and courier services – till the start of celum IMAGINE 15.000 CD’s were sent all over the world.